Rocketing has an approach to branding that revolves around one central belief: that despite today’s world being driven by all things digital and automated, a great brand will recognize customers as active users (real people), not just passive beings that consume media. Because of this belief, we go beyond the traditional “box” for a brand’s structure (mission, vision, beliefs, etc.) and include something even more important: the brand’s capability. In other words, what can your brand enable users to achieve? What problem can it solve for your ideal customers? How can it make them feel?
We take care of all the basics with brand strategy, such as consumer/market research, analyzing your competitors, auditing cultural and social trends, and segmenting your target audience, all leading to the best possible positioning for your brand, and for each unique proponent that makes it. We then translate all of this into tactical and actionable communication and marketing strategies that we can carry out through advertising and other initiatives.
Our capabilities also extend past the intangible aspects of your brand. We have an in-house team of designers and creatives that can help you give your brand a visual facelift, including naming, logo design, physical and digital brand guidelines and identities, and more. No matter where you are on the timeline, from start up idea to well-oiled machine, these things can revolutionize the way your business performs. A brand is an operating ecosystem that we use technology, automation, engagement, and creativity to capitalize on. Again, our goal is to help you capture your target audience, and ultimately help your business take off.
Brand Identity & Design